What is COOLFLEX and why is it such a great roof product? What exactly is a white roof coating and how can it benefit me and the environment?

What is it?

COOLFLEX is a high-strength elastomeric urethane coating that provides the ultimate in reflectivity and weather resistance. COOLFLEX's tough white finish resists abrasion, biological growth, dirt and extreme weather conditions. This versatile roofing system can be applied on a large variety of roofs such as BUR, Mod-bit, EPDM, concrete and asphalt.

The COOLFLEX elastomeric roof coating system creates a uniform, seamless surface that remains flexible even at low temperatures, resulting in a longer roof cycle. COOLFLEX provides 89% reflectivity of solar radiation, which will significantly reduce the buildings energy requirements and help combat Heat Island Effect.

White roof coatings are applied on a variety of roof substrates or membranes for a variety of reasons. For example, white roof coatings provide protection against water, chemicals, or physical damage. Additionally, white roof coatings protect a roof against excessive temperatures and UV radiation by reflecting visible light and stopping ultraviolet radiation.

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What is a white roof coating?

A white roof coating (COOLFLEX) consists of a polymeric binder blended with pigments and other additives to provide two main benefiits:

  1. Protection of roof membranes, for longer roof life cycles.
  2. Reflectivity of solar radiation, for lower air conditioning costs.
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